Privacy Policy

Last updated: August 2026

1. Introduction

Welcome to Little Wonder Street.

We are committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use and protect your information when you visit our website, make a booking, purchase a product or service, attend our venue, or contact us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Business name: Little Wonder Street

Email: info@littlewonderstreet.com

Address:
Unit 15–18 Laurie Walk
The Liberty Shopping Centre
Romford
RM1 3RL

3. What Information We Collect

Depending on how you use our services, we may collect:

Personal Information

Name
Email address
Telephone number
Contact details provided when making a booking or enquiry

Booking & Visit Information

Booking date and time
Session, party or event selected
Number of guests
Child's age or age category where needed for booking, pricing or safety
Membership, pass or gift card information
Booking and check-in history

Party & Event Information

Where relevant, we may collect:

Birthday child's first name
Age
Party guest numbers
Food choices
Dietary requirements
Allergy information provided by a parent or guardian

Payment Information

Payments are processed securely through our booking and payment providers.

We do not store your full payment card details.

Website & Device Information

When you use our website or online booking system, we may collect:

IP address
Browser type
Device information
Pages visited
Cookie and analytics information

4. How We Use Your Information

We may use your information to:

Process and manage bookings
Process payments
Manage memberships, passes and gift cards
Check guests into sessions and events
Manage parties and Exclusive Hire bookings
Send booking confirmations and important service information
Respond to enquiries
Manage cancellations, refunds and rescheduling requests
Provide food and allergen information where required
Maintain business and accounting records
Improve our services and booking experience
Prevent fraud or misuse
Comply with legal and regulatory obligations

5. Our Legal Basis for Using Your Information

We process personal information where:

It is necessary to provide a service or booking you have requested
It is necessary to comply with a legal obligation
It is necessary for our legitimate business interests
You have given consent where consent is required

Where we rely on consent, you may withdraw it at any time.

6. ROLLER

Little Wonder Street uses ROLLER to manage bookings, online checkout, point of sale, memberships, gift cards and guest information.

When you make a booking, purchase a product or use our booking system, your personal information may be processed through ROLLER.

ROLLER processes information in connection with the services it provides to Little Wonder Street and operates under its own privacy and security policies.

7. Sharing Your Information

We only share personal information where necessary.

This may include sharing information with:

ROLLER
Payment processing providers
Website and technical service providers
Email and communications providers
Accountants or professional advisers
Government authorities or regulators where legally required

We do not sell your personal data to third parties.

8. Marketing

We may send you marketing communications where you have agreed to receive them or where we are otherwise permitted to do so by law.

You can unsubscribe from marketing communications at any time by using the unsubscribe option in the message or by contacting:

info@littlewonderstreet.com

Booking confirmations and important service messages are not marketing communications.

9. Cookies

Our website and booking system may use cookies and similar technologies to:

Enable booking and website functionality
Remember preferences
Improve website performance
Analyse website traffic

Where required, non-essential cookies will only be used with your consent.

You can also control cookies through your browser settings.

10. Data Retention

We keep personal information only for as long as reasonably necessary.

How long we retain information depends on:

The type of information
The purpose for which it was collected
Legal and accounting requirements
The need to deal with complaints or disputes

When information is no longer required, it will be deleted or anonymised where appropriate.

11. Your Rights

Under UK data protection law, you may have the right to:

Access your personal information
Request correction of inaccurate information
Request deletion of your information
Request restriction of processing
Object to certain types of processing
Withdraw consent where processing is based on consent
Request transfer of your information where applicable
Make a complaint about how your data is handled

To exercise your rights, contact:

info@littlewonderstreet.com

12. Children's Information

Little Wonder Street provides services for children and families.

Bookings are made by parents, guardians or other responsible adults.

We may collect limited information about children where necessary to provide our services, including:

First name
Age or age category
Birthday information for party bookings
Dietary or allergy information provided by a parent or guardian

We do not intentionally ask children to submit personal information directly through our booking system.

13. Allergies & Dietary Information

Where you provide allergy or dietary information, we use it only where necessary to manage your booking and provide the relevant service.

Please only provide information that is relevant to your booking.

14. Data Security

We take reasonable measures to protect personal information against:

Unauthorised access
Loss
Misuse
Alteration
Disclosure

These measures include secure booking and payment systems and restricted access to customer information.

15. Third-Party Links

Our website or booking system may contain links to third-party websites.

Those websites operate under their own privacy policies.

Little Wonder Street is not responsible for the privacy practices of websites we do not control.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services, systems or legal requirements.

The latest version will be made available through our website or booking system.

17. Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

Little Wonder Street
Unit 15–18 Laurie Walk
The Liberty Shopping Centre
Romford
RM1 3RL